What Wearables Like the Microsoft HoloLens Mean for Marketers:

Virtual reality isn’t a new concept, but it is quickly becoming a new reality. Just under five years after the release of the Microsoft Kinect, and amidst growing buzz around Oculus Rift, Microsoft announced the release of the HoloLens in conjunction with Windows 10. While HoloLens, Google Glass, Oculus Rift, and other wearable technologies are often discussed in the context of gaming and social media, it’s important for marketers to consider these devices and their implications customers and on content strategy.