ODG, Mastercard, and Qualcomm show off augmented reality shopping
The demo uses photorealistic augmented reality, enabling the shopper to look at clothing on the racks and view digital details, such as the price. While looking at a physical item, you can view digital details on the display of your glasses.
Mastercard’s Masterpass will authenticate the shopper, using the Qualcomm iris scan tech, which scans your eye to identify you. The shopper then selects a card from their Masterpass-enabled wallet and completes the purchase by selecting the Masterpass button on the screen. Items can be taken home from the store or shipped, depending on availability.
Vuforia 7 helps augmented reality blend into real life
Augmented reality tech company Vuforia is announcing a new version of its augmented reality platform that enables more seamless integration of AR into real-world environments.
Vuforia 7 can take any given real-world scene and figure out where the ground or flat surfaces like tables are. It can also identify objects with much better accuracy than it did in the past. For instance, it can recognize a particular car model on the street. A developer can trigger an animation to play on top of that car in an augmented reality application. So when you look at a car with your smartphone camera or AR glasses, you may be able to find out details such as specs and price.
The stream is powered by NextVR, and is available via their app on Samsung’s GearVR platform or Google Daydream — they’re also introducing support for Microsoft’s Windows Mixed Reality headsets this season, but still no word on when you’ll be able to watch on Oculus Rift.
Doctors Can Now Prescribe Virtual Reality Treatments For Lazy-eye
Vivid Vision offers a virtual reality based treatment for lazy eye disorders. Optometrists have been able to use the company’s treatment in their practice since 2015; this week Vivid Vision announced a new offering for the hardware/software-based eye-treatment that extends lazy eye treatment to the home.
Facebook’s New ‘AI Camera’ Team Wants to Add a Layer to the World
Imagine a persistent, shareable social layer on the physical world, a spatialized Facebook that’s escaped the feed.
“Everyone got so excited about Pokémon Go when it was just one thing. What if there are 1,000 things like that?” Barnett asked. “All these layers of information that are spatially situated and relevant to what you care about.”