Virtual reality isn’t a new concept, but it is quickly becoming a new reality. Just under five years after the release of the Microsoft Kinect, and amidst growing buzz around Oculus Rift, Microsoft announced the release of the HoloLens in conjunction with Windows 10. While HoloLens, Google Glass, Oculus Rift, and other wearable technologies are often discussed in the context of gaming and social media, it’s important for marketers to consider these devices and their implications customers and on content strategy.
It seems to be the first augmented-reality device done right, says Jurica Dujmovic.
Microsoft debuts another new tech toy that will interact with Windows 10: the HoloLens. Immersive holographic design that looks super cool.
Microsoft made a huge impression with the announcement of the HoloLens, and its Augmented Reality features can have some great gaming applications. Here are games that are out now, or scheduled to release this year, that could get a huge upgrade using HoloLens.
Augmented reality in one form or another is going to be huge. NASA is working with Microsoft on a system called OnSight, which uses the company’s HoloLens system to enhance what scientists see when they interact with the Mars rovers.